I’m CTO at Friendly.is. Translator of the Hungarian version of the email marketing software Mautic. Before Friendly, I worked as head of email deliverability for an US media company, as country manager for a social network in Hungary and as an ecommerce manager for the national airline of Hungary.
I blog about marketing automation, Mautic, Woocommerce and Unicenta.
There are some scenarios when you wish Mautic would have just a little bit more brain. Sometimes you are one step away from great marketing automation, íbut you would need to parse another database first to make your idea work. I have a workaround: I call it the conversion table.
When someone subscribes to your newsletter, they probably are new to your site. They read couple of blogposts or consumed other content, but in general they are new to YOU and what you are doing. My website is my domain and I am the host here (I meant none of these in the technical way.) […]
If you’ve been sending emails forever, and happen to communicate with your clients in German, Russian (or another bunch of languages), you might need to use greeting words for your contacts based on their gender AND based on the relationship with the client. By relationship I meant – you can use a polite form in […]
My tutorial about accepting webhooks generated a lot of questions and headache for the readers. I realized, that some tutorials are better to be made in a video format. I have about 30 tutorials lined up discussing campaign strategy, dynamic contents, countdowns on landing pages, integration with third party tools, etc. If I would like […]
Mautic is a great tool, but due to it’s amazing possibilities it lacks the intuitive UI when it comes to troubleshooting. And that is okay. Once you spend some time with troubleshooting campaigns you will understand how everything works.
I attended the 2020 November Mauticon with two seminars. One of them supposed to give you some ideas regarding your next e-commerce campaign. But not only ideas. I actually shared some real life examples, results. Moreover, scripts, code snipplets for you to use in your next marketing automation campaign.
Before your would enthusiastically jump around in your room, I can assure you: I didn’t figure out a way to create an automatic way to clean a dirty, scraped or purchased list for bulletproof emailing. But I’ll show you how to use Mautic API to connect to 2 different email cleaning services and build it […]
I created this guide for self-hosted Mautic users to understand, troubleshoot and optimise their crontab and time their Mautic cronjobs the proper way. It will help you to figure out why Mautic emails are not sent out, why campaign steps are stuck, and why segments or email sending are not working.
There are two kinds of projects, that make the geek heart beat faster: Install Doom on any device, and run any software on a Raspberry Pi. I was shocked to find out that there is no proper instructions on the internet for installing Mautic on a Rapsberry Pi, so I figured, this outragous neglection has […]
Zapier is great if you want to create a proof of concept automation or test your workflows. However if you want to scale up your automation, Zapier can be super-expensive. And all it does is take data from one place and puts it into another place. If you use Zapier for couple of simple repetitive […]
The only way to frogleap your competition is to create relevant, quality and personalized content.One aspect of this personalization is often under estimated. The langauge. And I don’t mean like ‘friendly’ or ‘professional’, when I say language I mean, that you try to speak to your contacts on the language they prefer.With your previous tools […]
Campaigns. Restarts. Campaignevent additions. Will they run? What does really happen?Let’s reveil the mechanic turk inside of Mautic with some hands on tests and clear results. This comes up awfully lot in different forums, tutorials, but there is little clearity behind what really happens. I’d like to clear it up everything in this post. If […]