If you’ve been sending emails forever, and happen to communicate with your clients in German, Russian (or another bunch of languages), you might need to use greeting words for your contacts based on their gender AND based on the relationship with the client. By relationship I meant – you can use a polite form in your email and a more direct voice. (Du / Sie)More
Mautic is a great tool, but due to it’s amazing possibilities it lacks the intuitive UI when it comes to troubleshooting. And that is okay. Once you spend some time with troubleshooting campaigns you will understand how everything works.More
I attended the 2020 November Mauticon with two seminars. One of them supposed to give you some ideas regarding your next e-commerce campaign.
But not only ideas. I actually shared some real life examples, results. Moreover, scripts, code snipplets for you to use in your next marketing automation campaign.More
Before your would enthusiastically jump around in your room, I can assure you: I didn’t figure out a way to create an automatic way to clean a dirty, scraped or purchased list for bulletproof emailing.
But I’ll show you how to use Mautic API to connect to 2 different email cleaning services and build it in into your marketing automation workflow. And oh yes, you can download the scripts for yourself as well for free.More
I created this guide for self-hosted Mautic users to understand, troubleshoot and optimise their crontab and time their Mautic cronjobs the proper way. It will help you to figure out why Mautic emails are not sent out, why campaign steps are stuck, and why segments or email sending are not working.More
There are two kinds of projects, that make the geek heart beat faster: Install Doom on any device, and run any software on a Raspberry Pi.
I was shocked to find out that there is no proper instructions on the internet for installing Mautic on a Rapsberry Pi, so I figured, this outragous neglection has to be addressed as soon as possible.More
Zapier is great if you want to create a proof of concept automation or test your workflows. However if you want to scale up your automation, Zapier can be super-expensive. And all it does is take data from one place and puts it into another place. If you use Zapier for couple of simple repetitive jobs, its better to cut out the middleman and use your own code.More
The only way to frogleap your competition is to create relevant, quality and personalized content.
One aspect of this personalization is often under estimated.
And I don’t mean like ‘friendly’ or ‘professional’, when I say language I mean, that you try to speak to your contacts on the language they prefer.
With your previous tools you might have managed it by creating different lists and sending specific language content separately.
Friendly is brewed partially in Europe where we are happily embracing the multicultural environment, and adjust our tools to operate in this environment. If you want to be a truely european business with serving multiple markets on multiple langauges, than this tutorial will blow your mind away.More
Campaigns. Restarts. Campaignevent additions. Will they run? What does really happen?
Let’s reveil the mechanic turk inside of Mautic with some hands on tests and clear results.
This comes up awfully lot in different forums, tutorials, but there is little clearity behind what really happens. I’d like to clear it up everything in this post. If I wouldn’t be 100% clear about something, please drop me a line and I’ll extend this article.More