Hey, I’m Joey Keller a marketing automation expert. I love automating campaigns, processes or just work at scale.

I’m CTO at Friendly Automate, a Swiss startup, that focuses on ethical marketing tools.

I lived in Switzerland and the United States for couple of years, which experience helped me to perfect my inter-cultural communication skills. My family is bi-lingual, therefore English is my second native language. Besides Hungarian I also speak German and Latvian.






Friendly Automate


April 2020 – present

Friendly Automate is a professional Marketing solution based on Mautic.



Head of insights and delivery

April 2016 – April 2020

TitanExclusive works on a global scale, develops strategies to distribute its clients campaigns using a combination of its diverse network of affiliates, its advanced emailing marketing solution, and a surplus of quality traffic gained from its own web properties.

As head insights and delivery I have the opportunity to overview and manage campaign processes, improve delivery rates, and ensure the highest possible ROI for our advertisers.


Stenders Cosmetics

Head of e-business and operations

January 2014 – present

Stenders is a global cosmetics brand developing a wide range products inspired by nature.

As head of e-business I’m coordinating the website development with our team abroad, marketing activities including promotions, newsletters and facebook presence.

We also aggregate data from our brick and mortar stores and web analytics tools to support decision making regarding inventory, staffing and marketing spending.


Baratikor.com / Draugiem.lv

Country manager

August 2007 – January 2014

Baratikor.com was a social network, that florished in a Facebook dominated world. The site introduced various smart premium services, that created real value for its users.

As country manager I was responsible for setting up the customer support, sales and content management teams and launching the social network in Hungary. I supervised various projects creating real value for our advertisers and our users.


Check out my side projects




Visitbritain UK

Created the local webstore for Visitbritain. I was also responsible about creataing online campaigns to support the launch.


Playforia Finland

Launched the Playforia Gaming Social Network in Hungary. I also set up the local content management and support team.


Riot Games USA

I’m currently involved into streamlining and local support team’s work by creating more effective communication with users.


Unicenta UK

My team creates custom modules for Unicenta POS software to enable better reporting and decision making for its users.


Previous employment




Malév Hungarian Airlines

E-business manager

May 2003 – August 2007

Malév Hungarian Airlines was a national carrier, member of the Oneworld Alliance. Malév’s booking website grew from 0 to over  10 million EUR turnover in just four years.

As e-business manager I coordinated the content development and technical development of the website. During my years the old non-functional website was transformed into a thriving travel portal becoming the highest grossing website in the country.


Get in touch with me!






Read my blog