The only way to frogleap your competition is to create relevant, quality and personalized content.
One aspect of this personalization is often under estimated.
And I don’t mean like ‘friendly’ or ‘professional’, when I say language I mean, that you try to speak to your contacts on the language they prefer.
With your previous tools you might have managed it by creating different lists and sending specific language content separately.
Friendly is brewed partially in Europe where we are happily embracing the multicultural environment, and adjust our tools to operate in this environment. If you want to be a truely european business with serving multiple markets on multiple langauges, than this tutorial will blow your mind away.