I attended the 2020 November Mauticon with two seminars. One of them supposed to give you some ideas regarding your next e-commerce campaign.
But not only ideas. I actually shared some real life examples, results. Moreover, scripts, code snipplets for you to use in your next marketing automation campaign.
In this video you’ll learn:
How to create your own e-commerce strategy
- Why and how to create your automation strategy
- What should be your first steps
- What skills will you need
- How long will it take
How to access data from other sources
- Use data you already collect
- How to grab data pushed by webhooks
- How to synch data with other services
- Examples: Woocommerce, Unicenta integration with code snipplets
How to Create Meaningful Campaigns
- New visitors vs returning visitors
- Campaigns based on purchase history
- Campaigns based on shopping behaviour
- Campaings based on personas