It’s because the campaign expired for those contacts already. But this is what you can do:
Let’s say you have the following setup:
Segment 1: Cheese lovers, filter:
- active in the page in the last 180 days
- have the cheese lover tag
Segment 2: Milka Chocolate Producers, filter:
- country: Switzerland
- custom field: have purple cow = yes
You also have 2 campaigns (Cheeselover campaign, Milka campaign), where each segment is the source and you are sending out emails every week as an autoresponder. Right now you have 5 emails.
When people first subscribe, they become the member of the segment, and that qualifies them to be member of the campaign. So they start getting emails, until both cases are true. Once the last email is sent, the campaign ends for that contact, but will be still member of a segment.
So you set up a new 2 segments as follows:
Segment 3: Cheeselovers-broadcast, filter:
- active in the page in the last 180 days
- have the cheeselover tag
- not member of the Cheeslover campaign (I said campaign, not segment)
Segment 4: Milka Chocolate Producers-broadcast, filter:
- country: Switzerland
- custom field: have purple cow = yes
- not member of the Milka campaign
When you send the new email you need to send out, you can add it to the end of the campains AND send it out as a broadcast to Segment 3 and 4.
Voilá!